Partnerships have matured, it’s time to invest in digital transformation!

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I’ve recently been considering service delivery in local government; especially areas where citizens are involved (or should be), or where services work directly with or within communities. It’s not ‘how’ we deliver services I have issue with, rather it’s about how we perceive that service delivery would be improved. To highlight the point, I’m going to use broad headings of ‘Partnership’ working and ‘Digital Technology‘ and the shift that I think needs to be made.

Partnerships born of expensive initiatives:

Our desire and pushing for services to work in partnership with one another, whether internally among council services, or with Police, Fire and health services (not forgetting the voluntary sector, community and faith groups) has been long established.

This has been done with a number of reasons in mind: looking at ways to understand each others service objectives; potential for sharing resources; finding out what the community needs; finding out what the community wants; what are the social and operational issues that influence service delivery…and many more.

For numerous reasons, greatest emphasis or drive for targeted partnership working has always been on the most deprived neighbourhoods and communities. Single Regeneration Budget (SRB), Neighbourhood Renewal (NR), and Neighbourhood Management (NM), have all had significant funds and focus over the last few years. These types of program were designed to address flagging economies of towns, or to create projects that addressed the needs of communities, create aspiration that would result in communities themselves contributing to dragging the areas out of deprivation…narrowing the gap!

Projects were funded to cover improving education, employment, training, capital investment, community safety, improving aspirations, with a myriad of services and people coming together to support their introduction.

With background in Neighbourhood Management and Neighbourhood Renewal, I am not without insight into how these projects or programs of work are decided upon and how funding is allocated. I have been involved in some really good projects, with a range of people, all onboard with delivering work that really mattered. To this day, I wouldn’t question our intentions of the time, the projects we funded, and the legacy we imagined we would leave behind.

Intentions with projects from within these funding streams always had a focus of ‘legacy’. That is, that they should be sustainable once the funding had come to an end. Some services are good at this bit, but more can simply sell you the idea they are and tell you what you want to know, just to get the funding. I attended a number of NR and NM conferences where a range of officers openly shared the idea that this was the case.

The crux of it, in my opinion, is that for all the hundreds of thousands of pounds, millions nationally, quite possibly the only real lasting outcome was the development and embedding of services working in partnership, rather than any massive lasting impact of projects that received funding.

Out of expensive initiatives come embedded partnerships:

There have been a number of initiatives that came out of focussed work in the communities, not least Neighbourhood Management Groups (NMG’s), in some areas. These became the on the ground, frontline service get togethers of Neighbourhood Policing Teams, Fire Service, Ward Councillors, Community Safety Officers, Community Workers, Environment and Highways service officers. They facilitated a coming together of local intelligence, where issues could be discussed and in many cases start to form solutions, or give focus to specific areas of need within communities.

Not only does this allow for awareness raising and addressing issues on the ground, it provides ward councillors with continued intelligence about their ward. This, coupled with information they get direct from their community, can then be taken into other forums and structures, like local area committees or if need be, scrutiny functions. It might result in a ward councillor being better equipped to debate or make points to at their political group meetings or in committee situations. It certainly better equips them to be able to feed back to and discus with communities what action they might be taking over a particular issue, immediately through frontline workers and strategically through local government mechanisms.

At a senior level in public sector organisations, Local Strategic Partnerships (LSP) have been developed, and tend to have a wide range of responsibility for developing partnership strategy. Below these, more service specific areas of focus exist in the form of Local Service Partnership Boards. Consisting of senior managers and range of public services and councillors, from a service delivery point of view, this is a means to linking top down strategic with bottom up intelligence.

The result of approaches to working in communities to narrow the gap, has for me, helped develop and embed not just the idea of partnership working but the practical application of such. To work successfully in partnership, we don’t need initiatives or expensive teams; we just need the correct mechanisms, a solid combination of shared service planning within a clear and focussed governance structure. A large number of councillors and officers have been around long enough now to more naturally gravitate toward working in partnership, who really understand the benefits of taking such an approach, and who equally no longer require full on intervention from officers who continue to try and make the links, when everybody knows already what those links are.

So, what’s my issue?

Why organisations should re-focus and re-double their efforts on transforming services through use of digital technology:

Senior management and frontline officers along with councillors in their leadership role, know how to make the links and get the best from partnership working, are intelligent enough to be able to use the governance mechanisms in place to best effect. Therefore, especially in these austere times, organisations need to start re-thinking where they are investing their funds when it comes to improving service delivery, with a focus on real outcomes and outputs.

Partnerships need to continue. I am an advocate of partnership working. Further heavy investment in such approaches is, however, not necessarily required. These well established ways of working will continue successfully without continuing to throw major funding behind specific teams.

What public sector organisations should be re-evaluating and making serious investment in is how they can better utilise digital technology to help transform services and create new approaches to engaging with the public. I am not simply talking about a social media approach to engagement, but recognition of using new web technology and where it is best placed to do this.

It is important to distinguish between social media and new web technologies, both of which have a big role to play only in different ways.

If you work for a service where citizen engagement is necessary, then social media (genuine two way interaction, building a relationship) should be looked into. A serious investigation into how you could do this, what the practical implications are and what the added benefits of it can bring to the organisation and the citizen, what of the many tools should be used to do this, and what it means to an individual service within a large organisation, all need to be looked at. Do I need to go over the point that social media is not a fad, that it is here, and growing at exponential rates? Probably not to the circles who might take the time to read this post, but circles of the less informed might do well to start looking into such methods of engagement. Equally, as is recognised across the experienced within social media circles, we are not blinded by the technology we use, and recognise the great importance of real human contact; we’re not geeks who want only communicate via pc’s and mobiles. Social media is adding avenues and outlets, bolting them on to traditional engagement methods.

Through recent project work I am undertaking in housing, tenancy support, I have discovered many and varied ways that we can create products and spaces to help and support our clients. From using Screenr and Jing, YouTube, flip-cams or phones, txt messaging, twitter and Facebook, I have started to look at how we can work with the team members to grab their knowledge and experience and turn it into long lasting products. The potential for developing support products for very little resource is vast, and even in a team who are ‘not IT friendly’, they have already contributed ideas and thoughts of what might be produced and what would help support them to improve the service they provide.

So, finally…

Local government and public sector organisations should seriously look at where they are investing funds to improve services and get the best out of meagre resources. I don’t believe it will come through continuing pumping money into teams designed to develop partnership working in the traditional way. Structures are firmly embedded to do this through a culture change that has taken place over a number of years, and services know themselves what they can deliver together, what they can’t, and where no amount of nagging and cajoling can change the fact they don’t have the resources to deliver everything, everybody wants.

Investment now should be made in areas where most development needs to take place, where services can develop new ways to deliver differently and make savings, and where by proxy partnership working will actually continue to be strengthened through development of client and citizen support products. New web technologies and social media should be given the same rank of importance now, as many other government initiatives were given in the past. I reckon that for a fraction of the cost, a smaller team of people going around and working directly with an individual service, will in the long run not only revolutionise and help us catch up with and engage better with citizens, but save a heck of a lot of money whilst making local government and public sector services far more effective.

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3 thoughts on “Partnerships have matured, it’s time to invest in digital transformation!

  1. Hi Spencer – I would love to help take these ideas forward. In the past I’ve worked a lot on partnerships, and more recently with social media – see http://socialbysocial.com With colleagues I’ve worked with LGID on Tobacco Alliances – here’s one workshop reporthttp://tobaccocontrol.wikispaces.com/Thurrock
    I’m about to start on a European project about social media in multicultural neighbourhoods, that could be relevant. Worth a call? @davidwilcox

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